Recently in one of my makeup groups, we discussed “Instagram makeup” or “cake face,” as some like to call it.  Basically, it is very heavy, DETECTABLE makeup.  In our discussion, we went on to share stories of clients who specifically ask for heavy makeup.  Clients who want to SEE their foundation sitting on their face.  We were all quite baffled.  There were two ways that we saw this working out – give the client what they want OR stay true to our aesthetic and allow the client to find another artist who doesn’t mind providing the “cake face” look.  Now, this post could easily get controversial, but that is not what I want to happen here.  I respect all makeup artists, regardless of their aesthetic.  There are truly talented individuals in the makeup industry, and we all deserve credit.

To get back to the topic at hand, I want to pose a question.  Has social media changed the way we view makeup and what it is “supposed” to look like?  I believe that it has.  We are constantly seeing the “rich and famous” with heavy makeup looks and think that we need to have that same “beat” as well.  Often times though, people don’t take into consideration that the makeup they are seeing is done for cameras or certain types of events, not every day living.

Why is it that people (possibly you) want to SEE their makeup sitting on their face?  If it’s not a “cake face” it’s not right?  I think nowadays people see makeup as a cover up.  They want to cover whatever they think is unattractive….and when I say cover, I mean COVER.  If every single acne scar isn’t covered, if every area of hyperpigmentation isn’t covered, if dark circle isn’t covered (ok you get the point), it isn’t right.  What happened to viewing makeup as an enhancement?!  Let’s let some of our skin peek through.  Let’s use thinner layers to achieve coverage.  Let’s allow an acne scar to peek through.  I mean…WHO IS GOING TO CHECK YOU BOO?!?  NOBODY!  Now, don’t get me wrong.  I am a makeup artist and essentially I am paid to “cover.”  However, anyone who knows me as an artist, knows that I subscribe heavily to the statement “less is more.”  I’m NOT the artist who will pack unnecessary amounts of foundation and concealer on your face.  I provide you what is needed to give a smooth, even complexion.  That’s always my goal.

This post is really just about evoking thought and discussion around this topic.  Where is the makeup industry headed?  Is the “cake face” trend here to stay?  Are there still people out there who prefer less makeup?  Will makeup ever just be viewed as an enhancement tool?  I guess we shall see.

Till next time gorgeous,

Sarah Robyn